The hard seltzer market has experienced a significant boom in recent years, with numerous brands emerging to capture a share of this lucrative industry. Among these, Truly and White Claw have stood out as two of the most popular and widely recognized brands. Both have garnered a loyal following and have been at the forefront of the hard seltzer revolution. But the question remains, who sells more: Truly or White Claw? In this article, we will delve into the world of hard seltzers, exploring the history, marketing strategies, and sales figures of these two industry giants to determine which brand reigns supreme.
Introduction to Truly and White Claw
Truly and White Claw are both hard seltzer brands that have been making waves in the beverage industry. Truly, owned by Boston Beer Company, was launched in 2016, while White Claw, owned by Mark Anthony Group, debuted in 2016 as well. Both brands offer a range of flavors and have been instrumental in popularizing the hard seltzer category.
History of Truly and White Claw
Truly was one of the first hard seltzer brands to hit the market, with its initial launch featuring three flavors: cola, grapefruit, and lemon. The brand quickly gained popularity, and by 2018, it had expanded its product line to include 13 different flavors. Truly’s success can be attributed to its innovative approach to flavor creation and its aggressive marketing strategy, which targeted health-conscious millennials looking for a low-calorie, low-carb alternative to traditional beer.
White Claw, on the other hand, took a slightly different approach to entering the market. With its emphasis on high-quality, all-natural ingredients and unique flavor combinations, White Claw quickly gained a loyal following among consumers. The brand’s iconic packaging and memorable marketing campaigns also helped to set it apart from the competition.
Marketing Strategies
Both Truly and White Claw have employed aggressive marketing strategies to promote their brands and products. Truly has focused on sponsoring events and activations that appeal to its target demographic, such as music festivals and fitness classes. The brand has also partnered with social media influencers to showcase its products and reach a wider audience.
White Claw, on the other hand, has taken a more experiential approach to marketing. The brand has created immersive experiences for consumers, such as its “White Claw Wave” campaign, which featured a series of pop-up events and activations that allowed consumers to engage with the brand in a unique and memorable way.
Sales Figures and Market Share
So, who sells more: Truly or White Claw? According to recent sales figures, White Claw has emerged as the leading brand in the hard seltzer market. In 2020, White Claw sold over 70 million cases of its hard seltzer products, with sales revenue exceeding $1.1 billion. Truly, on the other hand, sold around 40 million cases of its products, with sales revenue reaching $600 million.
In terms of market share, White Claw currently holds around 50% of the hard seltzer market, while Truly holds around 30%. The remaining 20% is split among other hard seltzer brands, including Bon & Viv, High Noon, and Smirnoff.
Flavor Profiles and Product Offerings
One of the key factors contributing to White Claw’s success is its diverse range of flavors. The brand offers over 10 different flavors, including unique options like Ruby Grapefruit and Tangerine. Truly, on the other hand, offers around 8 different flavors, including Lemon and Orange.
In addition to its hard seltzer products, White Claw has also expanded its product line to include a range of surge products, which feature a higher ABV and more intense flavor profiles. Truly has also introduced a range of new products, including its Truly Lemonade line, which combines the brand’s hard seltzer with a hint of lemonade flavor.
Consumer Preferences
So, what do consumers prefer: Truly or White Claw? According to a recent survey, 55% of hard seltzer drinkers prefer White Claw, while 35% prefer Truly. The remaining 10% prefer other hard seltzer brands. The survey also found that 75% of consumers prefer White Claw’s flavor profiles, while 60% prefer the brand’s packaging and branding.
| Brand | Sales Figures (2020) | Market Share |
|---|---|---|
| White Claw | 70 million cases | 50% |
| Truly | 40 million cases | 30% |
Conclusion
In conclusion, while both Truly and White Claw are popular hard seltzer brands, White Claw has emerged as the leading brand in the market. With its diverse range of flavors, innovative marketing strategies, and strong brand identity, White Claw has managed to capture a significant share of the hard seltzer market. Truly, on the other hand, has also performed well, but its sales figures and market share are slightly lower than those of White Claw. As the hard seltzer market continues to evolve, it will be interesting to see how these two brands adapt and compete with each other to remain at the top of the industry.
- White Claw’s sales figures exceeded $1.1 billion in 2020, with over 70 million cases sold.
- Truly’s sales figures reached $600 million in 2020, with around 40 million cases sold.
In the end, the choice between Truly and White Claw ultimately comes down to personal preference. Both brands offer high-quality products and unique flavor profiles, so consumers are sure to find something that suits their taste. As the hard seltzer market continues to grow and evolve, it will be exciting to see what new products and innovations these two brands have in store for consumers.
What is the difference between Truly and White Claw?
Truly and White Claw are two prominent brands in the hard seltzer market, offering a range of flavors and products. The main difference between the two lies in their ingredients, taste, and brand identity. Truly, owned by Boston Beer Company, is known for its more traditional beer brewing approach, using a combination of natural ingredients and a proprietary brewing process. On the other hand, White Claw, owned by Mark Anthony Group, uses a different fermentation process and has a more minimalist approach to ingredients.
The difference in ingredients and brewing processes results in distinct taste profiles for each brand. Truly is often described as having a more beer-like taste, while White Claw has a cleaner, more seltzer-like taste. Additionally, the two brands have different calorie and carbohydrate contents, which may appeal to different consumer preferences. Truly generally has more calories and carbohydrates than White Claw, but both brands offer a range of options to cater to various dietary needs and preferences. Understanding these differences can help consumers make informed decisions when choosing between Truly and White Claw.
Which brand has more flavors and variety?
Truly and White Claw both offer a wide range of flavors, but Truly has a slightly more extensive portfolio. Truly has a core range of flavors, including citrus, berry, and tropical options, as well as limited-edition releases and collaborations with other brands. In addition to its core range, Truly also offers a line of “Truly Lemonade” hard seltzers, which combine the brand’s hard seltzer with a lemonade twist. White Claw, on the other hand, has a more focused range of flavors, with a emphasis on its core range of natural lime, ruby grapefruit, and orange flavors.
Despite having a slightly smaller range of flavors, White Claw has been successful in creating a strong brand identity and has expanded its product line to cater to different consumer preferences. White Claw has released a range of innovative products, including its “Surge” line, which features higher-ABV options, and its “Refrreshers” line, which combines hard seltzer with a splash of juice. Both brands are constantly innovating and releasing new flavors and products, so consumers can expect to see ongoing variety and excitement in the hard seltzer market.
How do the prices of Truly and White Claw compare?
The prices of Truly and White Claw can vary depending on the location, retailer, and specific product. However, in general, Truly and White Claw are priced similarly, with both brands offering a range of products at different price points. A standard 12-pack of Truly or White Claw hard seltzer typically retails for between $15 and $20, although prices can be higher or lower depending on the specific product and location. Both brands also offer larger packs, such as 24-packs, which can provide better value for consumers who want to stock up.
It’s worth noting that prices can vary significantly depending on the location and retailer. Some stores may offer discounts or promotions on one brand or the other, which can affect the overall price. Additionally, prices may be higher or lower in different regions or countries, depending on local taxes, distribution costs, and other factors. Consumers can expect to pay a premium for specialty or limited-edition products from either brand, but overall, both Truly and White Claw are competitively priced in the hard seltzer market.
Which brand is more popular among consumers?
According to market research and sales data, White Claw is currently the leading brand in the hard seltzer market, with a significant share of the market. White Claw has been successful in creating a strong brand identity and has been at the forefront of the hard seltzer trend. The brand’s sleek packaging, innovative marketing, and wide distribution have all contributed to its popularity among consumers. Truly, on the other hand, has also been successful, but it lags behind White Claw in terms of market share.
Despite being the second-largest brand in the market, Truly has a loyal following and is popular among consumers who prefer a more traditional beer taste in their hard seltzer. Truly has also been successful in attracting a slightly older demographic, with a strong following among consumers in their 30s and 40s. Both brands have a strong presence in the market, and consumer preferences can vary widely depending on factors such as taste, price, and personal preference. Ultimately, the choice between Truly and White Claw comes down to individual taste and brand loyalty.
Are Truly and White Claw gluten-free?
Both Truly and White Claw are gluten-free, making them suitable options for consumers with gluten intolerance or sensitivity. Truly uses a proprietary brewing process that removes gluten from its products, while White Claw uses a fermentation process that does not involve gluten-containing ingredients. As a result, both brands are considered gluten-free and can be safely consumed by individuals with gluten intolerance or sensitivity.
It’s worth noting that while both brands are gluten-free, they may not be suitable for consumers with other dietary restrictions or preferences. For example, some flavors of Truly and White Claw contain natural ingredients that may not be vegan or vegetarian-friendly. Additionally, both brands contain sulfites, which can be a concern for some consumers. Consumers with specific dietary needs or preferences should always check the ingredients and labeling to ensure that the product meets their requirements.
Can I find Truly and White Claw in stores and online?
Yes, both Truly and White Claw are widely available in stores and online. The two brands have a strong distribution network and can be found in most major retailers, including grocery stores, convenience stores, and liquor stores. Consumers can also purchase Truly and White Claw online through various e-commerce platforms, including the brands’ own websites, as well as through online retailers such as Amazon and Drizly.
In addition to traditional retail channels, Truly and White Claw are also available in many bars, restaurants, and other on-premise locations. The brands have been successful in expanding their distribution to include a wide range of channels, making it easy for consumers to find and purchase their products. Whether consumers prefer to shop in-store or online, they can easily find Truly and White Claw products and have them delivered or pick them up at their convenience.
Do Truly and White Claw offer any health benefits?
While neither Truly nor White Claw can be considered a “health food,” both brands offer some health benefits compared to traditional beer or other alcoholic beverages. Truly and White Claw are both low in calories and carbohydrates, making them a popular choice among health-conscious consumers. Additionally, both brands are gluten-free, which can be beneficial for individuals with gluten intolerance or sensitivity.
However, it’s essential to remember that both Truly and White Claw are still alcoholic beverages and should be consumed in moderation as part of a balanced lifestyle. Excessive consumption of either brand can lead to negative health effects, including impaired judgment, increased calorie intake, and other health problems. Consumers should always drink responsibly and be mindful of their alcohol intake, regardless of whether they choose Truly, White Claw, or another beverage.